Now that you know how Facebook advertising works, let’s have a look at how to create an actual campaign. As the name suggests, video ads contain an automated video clip that plays in the newsfeed without sound unless a user deliberately clicks on it. If it’s a smaller country, the potential audience could also be even smaller. You can adjust based on gender, location, age, language, interests, and more. If you want people to buy from you, use “Shop Now”, “Buy Now”, “Get One Now”, etc. Buying ads in the US is more expensive than in any other country. This may just seem like a one-click decision, but it is of high importance to your Facebook advertising strategy. Further, while some might advise you to orient your budgeting decisions around cost per click (CPC), this metric is actually not the best assessment of the true success of your ads. If you see that you’re not hitting one percent, you will want to continue testing. You may access it from Facebook Ads Manager itself by selecting “Audience Insights” from the drop-down menu in the top left. Next, choose an optional call-to-action button. In other words, this is where your brand needs to be. After you’ve created a list of potential interests and decided on which product to promote, we can get started with creating that Facebook advertising campaign. You will immediately see a list of the main campaign objectives that you can choose from. Also, Scandinavian or Baltic countries could be grouped because their markets are basically the same, as well as advertising prices. Learn what it takes to set up a successful Facebook ads strategy. If you have just one specific offer, choose “Single image or video”. Facebook has several placements to show your ads. . The beauty of Facebook Ads is that the platform will optimize your advertisements based on the objective you select, effectively showing it to users who are most likely to respond the way you want them to. Facebook Ads Tutorial: Launching Your First Campaign. It’s best to focus on one of these at a time because of Facebook’s auto-optimization settings, which will typically favor Mobile ads if you have these running simultaneously with another ad placements. Next, choose an optional call-to-action button. So, in this step of our beginner’s guide to Facebook advertising, we’ll try to clear out the confusion you might have in mind. For one, their Facebook ads strategy wasnt very effective. Once you’ve found an optimal audience and decided how you want your ads placed, you’ll need to decide on your budget and schedule. In this section of the Facebook advertising guide, you’ll master how to get better insights into your ad effectiveness by analyzing reports. Our Facebook ads course covers information about the pixel, how to create the right campaign for your store, making your ad, and how to budget for it. You’ve finished this Facebook Ads guide. You may also want to consider disabling the audience network setting because, according to Oberlo blog contributor and Facebook ads aficionado, Adomas Baltagalvis, “they include third party apps and websites that are outside of Facebook and usually don’t generate the results you want. According to Statistica, they currently have over 2.7 billion monthly active users. There is no golden rule about how much money you should or shouldn’t spend on your Facebook Ads campaign, as the process involves a good deal of trial and error while you figure out which advertisements are most suitable for a given product. It’s best not to optimize based on regions at the beginning. In this section of the Facebook advertising guide, you’ll learn about audience settings. Oberlo’s Facebook Ads Course. Let’s look at how to make sales without Facebook ads. At a glance, it can be difficult to tell whether your ads are performing ‘well’ or not, so we suggest determining this metric by comparing them to each other. Facebook Ads Scaling. If you’re just a beginner, it may seem a bit complicated. Look at the main color of your banner, find it on the RGB color wheel, and then look at the color opposite of it. The current maximum number of custom conversions an ad account can have is 100, but Facebook gives you the freedom to delete the ones you’re not using and develop new ones. Here, select the Facebook page you will be running the ads from. Name your Pixel as you like and Facebook will automatically generate it. When you combine an enormous user base, incredible targeting options, and a variety of ad objectives, it becomes clear why Facebook advertising is truly a powerful tool for. Do this by checking Facebook Ad reports and entering the seed audience you are interested in analyzing. Dimensions worth considering are conversions (how many people took your desired action), reach (how many have been exposed to your ad), cost (per action or conversion)*, frequency (how often your ad is shown to a given Facebook user), and click-through rate (what proportion of people clicked on your ad). But with Facebook ads, dropshippers seem to have this mentality that it’s either you’re wasting money on Facebook ads, and if it doesn’t work, this whole thing is a scam and all your money is gone. This question might require deeper thinking. Paulius Melkūnas, Facebook Ads Expert at Oberlo and author of Facebook Ads Tactics that’ll Skyrocket Sales says, “The platform is huge, algorithms are smart, but still they need time. If you don’t know what any of that means, don’t worry, just take a look at Oberlo 101. ... Facebook & Instagram Advertising 9 lectures • 28min. This women’s outdoor apparel company used Facebook ads to generate a huge 276-times return on advertising spend. So in this Facebook ads guide, we will create ads in the Facebook Ads Manager with the Ads Create tool. For our purposes, let’s stick to the Ads Manager as it is the most commonly used option. Choose how you’d like to pay (by card, PayPal, or a Facebook ad coupon) and enter your payment details. You may also want to consider disabling the audience network setting because, according to Oberlo blog contributor and Facebook ads aficionado, Adomas Baltagalvis, “they include third party apps and websites that are outside of Facebook and usually don’t generate the results you want. This means that no more than 20 percent of your image should be covered with text (logo excluded). Oberlo membership unlocks digital courses, podcasts, ebooks, and dropshipping tools to build your own online empire. After all, Facebook advertising for beginners or even seasoned marketers is possibly the most effective way to promote your products to more than 2.6 billion people around the world. 00:06. Facebook advertising is the world’s most powerful advertising platform. What’s worse, you can’t control the context of those websites, so your ad might be showing up to the right audience but on a very strange piece of content.” For now, we’ll just accept that this feature is still under development. Our Facebook ads tutorial is a step-by-step guide to creating your first Facebook ad. So, we created this list of Facebook ads … Learn how. On the other, it puts even more elements onto your ad image, which distracts people from what’s really important – your product. Don’t turn on your ad and after 12-24 hours turn it off. Desktop ads come in two varieties: News Feed and Sidebar. You should give your users as many opportunities to click through and visit your store as possible. A well placed Facebook Ad can attract your exact target or niche audience and, therefore, draw the right people to your site, ultimately helping you to generate more sales. As a general rule of thumb, try to opt for more specific categories like audience size when choosing between different interests. Magda: It is completely wrong, I completely agree with you. There are a few different ways to create your ad, including Boost Your Post, Power Editor, and the Ads Manager. For example, under “Columns”, you can check the “Performance & Clicks” report to see how the ad is doing overall. And how much does Facebook advertising cost? For more detailed information on launching your first campaign, check out our video tutorial. To start out, stick with the default automated bidding option as well instead of trying to do this manually. If you want to optimize ad groups for Custom Conversion, select “Website Conversion” as your Facebook advertising objective, type in your site’s URL, and then choose the conversion you want to track and improve upon. There are 11 campaign objectives (although some are only accessible through Power Editor), and you should always go with the one that’s the most relevant to your end goal. Facebook won’t spend your entire daily budget at the beginning, but you won’t have to adjust it if the ad set works. 03:30 . If your store operates on a Shopify theme, rest assured that it is already mobile-friendly. Also note that while in general terms, it is possible to create Facebook Ads without a profile, you have less freedom in this scenario. If you look at the data from their first quarter of 2019, the company saw 26% year-over-year advertising revenue growth compared to the first quarter of 2018 – going from about $11.8 billion to $14.9 billion.. In fact, there are more than 1.6 billion people worldwide connected to small businesses on Facebook Pages.. They're experts. Next, you’ll have to decide on a campaign name and whether you want to conduct. Now that you know all about Facebook advertising for beginners, you’re ready to create your first Facebook advertising campaign to promote your ecommerce products. First, go to the “Ads Manager – Creation” page by clicking on this link or clicking on “Create Ad” on your Facebook Ads Manager’s main page. Unlock online learning. Congratulations! This is the color your CTA should be. Next, plug one or a few interests you’ve already discovered into the “Detailed targeting” section. For someone brand new to dropshipping, Oberlo 101 is a decent enough course to help get you started in dropshipping. Try out what you think will work and adapt your campaigns to optimize them. Facebook’s goal is to find the most effective way to allocate the limited advertising space they have. In fact, Google is the only digital advertising channel that receives more U.S. digital ad spend than Facebook.. Then, click on “Settings” in the drop-down menu in the top left. 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